Google Analytics is a powerful tool that allows website owners to monitor and analyze their website's performance, gain insights into their visitors' behavior, and make data-driven decisions to improve their online presence. In this blog post, we will guide you through the process of setting up Google Analytics tracking on your website from scratch. Step 1: Create a Google Analytics Account The first step is to create a Google Analytics account. If you already have a Google account, you can simply sign in to Google Analytics using your existing credentials. If you don't have a Google account, you can create one by visiting the Google sign-up page. Step 2: Set up a new Property Once you have signed in to Google Analytics, you need to set up a new property. A property is a website or app that you want to track using Google Analytics. To set up a new property, click on the "Admin" tab in the bottom left-hand corner of your Google Analytics dashboard. Under the "Property" column, click on "Create Property" and follow the prompts to enter the details of your website. Step 3: Add Tracking Code to Your Website The next step is to add the tracking code to your website. The tracking code is a small piece of code that you need to add to each page of your website to start tracking your visitors. To get your tracking code, go to the "Tracking Info" tab in your Google Analytics dashboard, and click on "Tracking Code." Then, copy the code that appears on the screen. Now, you need to add the tracking code to your website's HTML code. The best way to do this is to add the code just before the closing </head> tag on each page of your website. If you use a content management system (CMS) like WordPress, you can add the tracking code using a plugin like Google Analytics for WordPress. Step 4: Verify Your Tracking Code After you have added the tracking code to your website, it's important to verify that it is working properly. To do this, go back to your Google Analytics dashboard and click on "Tracking Info" again. Then, click on "Tracking Code" and select "Check Status." This will tell you if the tracking code has been added correctly to your website. Step 5: Set up Goals and Conversions The final step is to set up goals and conversions in Google Analytics. Goals and conversions allow you to track specific actions on your website, such as completing a purchase or filling out a contact form. To set up goals and conversions, go to the "Goals" tab in your Google Analytics dashboard and follow the prompts to create your first goal. In conclusion, setting up Google Analytics tracking on your website from scratch is a straightforward process that can provide valuable insights into your website's performance. By following the steps outlined in this blog post, you can start tracking your website's traffic, behavior, and conversions and use this data to make data-driven decisions to improve your online presence.